SALES AND MARKETING

3 Marketing Tactics to Improve Your Brand Identity and More

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Dan C.
EasyUser Founder and CEO
5 tactics to make your content go viral - EasyUser

3 Marketing Tactics to Improve Your Brand Identity & More

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In a world where marketing and customer experience reigns supreme, businesses are constantly seeking innovative tactics to improve their marketing and make things easier for prospects. According to industry wisdom, a whopping 86% of consumers are willing to invest more in exchange for a stellar customer experience. Let’s dive into 3 digital marketing tactics that you don’t want to miss. 3 marketing strategies that can definitely move the needle for your business.

1. Creating a Powerful Brand Identity: The Art of Making a Lasting Impression

In the fast-paced world of business, creating a powerful brand identity is paramount to stand out as a good marketer. A robust brand identity goes beyond a catchy logo or a memorable tagline; it’s about crafting a unique and consistent persona that resonates with your audience and leaves an unforgettable mark in their minds. Here’s how you can go about it, along with real-world examples of companies that mastered this art.

 

1. Know Your Audience: Understanding your target audience is the foundational step in building a compelling brand identity. It’s about delving deep into their desires, pain points, aspirations, and values. Your brand should be tailored to address their specific needs and connect on a personal level.

Real-World Example: Apple Inc. has exemplified this principle by understanding its audience’s desire for innovation, simplicity, and elegance. Through its sleek and minimalist design, intuitive user interfaces, and marketing that emphasizes individuality and creativity, Apple has built a brand that attracts audiences of many types.

 

2. Define Your Brand Values: Your brand values are the guiding principles that define your business’s purpose and beliefs. They should align with your target audience’s values and reflect the essence of your brand. Authenticity in conveying these values is crucial for building trust.

Real-World Example: Patagonia, an outdoor clothing company, has successfully built a brand identity rooted in environmental sustainability and social responsibility. They are vocal advocates for environmental causes and actively support initiatives that align with their values. This authenticity has garnered a loyal customer base that shares their commitment to these ideals.

Don’t Ignore These Last 3 Either: 

3. Craft a Unique Visual Identity: Visual elements like logos, colors, and typography are the face of your brand. They should be memorable, distinctive, and reflective of your brand’s personality. Consistency in using these visual elements across all touchpoints is key. A good visual identity is a great ROI for your business, especially because is helps attract and intruigue more potential customers.

Real-World Example: Coca-Cola’s classic red and white logo, with its iconic cursive font, is instantly recognizable worldwide. This consistency and simplicity have made it one of the most enduring and recognizable brand identities in history.

 

4. Be Consistent in Messaging: Your brand’s messaging, including taglines, slogans, and content, should consistently convey your values and resonate with your audience. It should tell a cohesive and compelling story that connects emotionally.

Real-World Example: Nike’s “Just Do It” slogan is a prime example of consistent and powerful messaging. It encapsulates the brand’s ethos of inspiring individuals to overcome obstacles and reach their full potential. This message has remained consistent and motivating over decades.

 

5. Build Emotional Connections: Building a powerful brand identity involves creating emotional connections with your audience. Customers should not only buy your product or service but also buy into the emotions and experiences associated with your brand.

Real-World Example: Airbnb has successfully built a brand that is synonymous with travel experiences and cultural immersion. By focusing on the emotional aspect of travel and providing unique, authentic accommodations, Airbnb has created a community of travelers who feel deeply connected to the brand.

 

How EasyUser Enhances This

With EasyUser, your brand takes the center stage. With a free account — you can create branded showcases with your content and track every prospect that views it. From your logo to CTAs, EasyUser ensures that your brand shines brightly and constantly engages leads for you.

A better customer experience with 3 marketing tactics

2. Centralize Your Content For Amazing Outreach

In today’s fast-paced digital landscape, managing and disseminating sales and marketing content efficiently is crucial for success. Centralized content systems have emerged as the solution to streamline accessibility, facilitate effortless sharing, and provide comprehensive control over content distribution. Let’s delve into the significance of centralized content and how it can improve your marketing game.

Streamlined Accessibility:

Centralized content platforms offer a single, easily accessible hub where all your sales and marketing materials reside. This accessibility makes your content ready to share on any of your marketing channels — instantly. Imagine having your product brochures, sales presentations, and marketing collateral all in one place, accessible with just a few clicks.

Real-World Example: A leading global tech company recognized the need for streamlined accessibility. They implemented a centralized system to access their marketing content in a unified platform. This streamlined approach significantly helped their inbound marketing, blog posts, and marketing campaigns.

Powerful sharing & full control:

Effortless Sharing:

One of the primary advantages of centralization is the simplicity it brings to content sharing. With a centralized platform, sharing content becomes as easy as sending a single link. Sales and marketing teams can quickly share specific materials with prospects, without the need for complex email attachments or multiple file uploads. It can also serve your social media marketing for both B2B and B2C.

Real-World Example: A fast-growing startup in the SaaS industry adopted a centralized content sharing platform to enhance its marketing efforts. They created a repository of customer success stories, product demos, and whitepapers. Sales reps could now share these resources effortlessly with potential clients by generating a unique link for each company. This streamlined sharing process not only saved time but also provided valuable insights into which materials resonated most with prospects.

Comprehensive Control:

Maintaining control and visibility over how your content is used and received is paramount. Centralized content platforms often come equipped with robust analytics tools for sales that allow you to track who views your content, when they view it, and how they engage with it. This level of insight empowers you to make the best data-driven decisions. This is also very useful for your inbound content marketing strategies.

Real-World Example: A well-established financial institution implemented a centralized content control system to enhance its marketing campaigns. With detailed analytics, they gained a deeper understanding of their clients’ preferences and behaviors. By analyzing which content pieces attracted the most engagement, they fine-tuned their marketing efforts and saw a substantial increase in conversion rates.

How EasyUser Enhances This:

EasyUser offers a one-stop destination for your content and audience. Share your valuable content effortlessly from one place, allowing prospects to explore your offerings in a single link. But EasyUser offers much more than just storing content — we help you keep prospects engaged and make them act much faster to become your paying customers…

Engage and Make Prospects Act 5x Faster

In the digital age of marketing, the ability to prompt instant action from your audience is invaluable. Action-prompting content serves as the catalyst for engagement and it’s that type content that has the potential to become viral. Over 79% of leads can drop off a normal sales funnel when not engaged enough. So let’s explore why action-prompting content is a must-have in your marketing strategy and how real-world companies use it to acquire new customer and increase lead generation.

 

Instant Engagement: 

Action-prompting content is designed to capture the audience’s attention immediately. Whether it’s a compelling call to action (CTA), an interactive element, or a thought-provoking question, this type of content encourages your audience to take action without delay. It sparks curiosity, ignites interest, and initiates a connection between your brand and the prospect.

Real-World Example: A popular e-commerce platform implemented action-prompting content in its email marketing campaigns. Instead of the traditional static product images, they included interactive product carousels that allowed recipients to browse and shop directly within the email. This approach not only increased email open rates but also drove higher click-through and conversion rates.

Viral Potential and Faster Conversions

Viral Potential:

Empowering prospects to share your brand’s content within their organization can lead to exponential growth. Action-prompting content often includes built-in mechanisms for easy sharing, making it more likely for your message to reach a wider audience. When your content resonates with one person, they become a brand advocate, spreading the word to their colleagues and network.

Real-World Example: A software-as-a-service (SaaS) company recognized the power of viral content sharing. They created interactive infographics that explained complex industry trends in a visually appealing manner. Each infographic contained a “Share with Your Team” button, allowing users to instantly send the content to their coworkers. As a result, the company’s brand and expertise gained widespread recognition within their target industry.

 

Accelerated Conversion:

Perhaps the most significant advantage of action-prompting content is its ability to bridge the gap between engagement and conversion. By guiding prospects to take specific actions, such as scheduling a demo, requesting a quote, or signing up for a webinar, you expedite the buyer’s journey. This direct path from engagement to conversion reduces the chances of leads dropping off along the way.

Real-World Example: A leading software company integrated action-prompting content into its website. Whenever a visitor explored a product page, a chatbot would pop up, offering to answer questions or provide a personalized demo. This immediate engagement led to a 30% increase in conversion rates, as prospects were guided seamlessly through the decision-making process.

How EasyUser Enhances This:

Engagement is at the core of conversions. EasyUser ensures that your content inspires action. Prospects can easily reach out, share your brand, and stay engaged, reducing lead drop-offs. It’s the ultimate tool to expedite your buyer journey.

In an era where customer experience defines success, EasyUser is the best sales and marketing tool to convert new leads faster. With strengthened branding, centralized content, and action-prompting features — you’ll be able to enhance brand loyalty and deliver and seamless buyer journey.

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