5 Content Sharing Strategies Every Marketer Should Know in 2023

Table of Contents

• The best tactics to personalize your content outreach
• How interactive content can greatly improve your marketing strategy
• Why User-Generated Content improves your marketing campaigns
• How to share your content on many digital channels
• How to use analytics for better B2B marketing 

In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage; it’s a necessity. Marketers are constantly seeking innovative ways to engage their audience and drive results. One key strategy that has proven to be a game-changer is content sharing. In 2023, as we navigate a dynamic marketing environment, let’s explore five content sharing tactics that every marketer should know and how EasyUser is your secret weapon in mastering them.

1. The Best Tactics To Personalize Your Content Outreach

Personalization goes beyond addressing the recipient by their first name; it delves deep into understanding the intricacies of each individual’s preferences, behaviors, and pain points. This level of personalization allows you to customize your messaging and marketing campaigns.

As every expert marketer knows, the goal is to make every interaction with the audience feel tailor-made, addressing their pain points and offering solutions that are relevant to their specific situation. Here are actionable steps to enhance your personalization:

Segmentation: Effective personalization starts with understanding your audience. Segment your viewers based on demographics, behavior, and past interactions. This ensures that you’re delivering the right content to the right people, increasing the likelihood of engagement.

Personalized Recommendations: Tailor your content to each viewer by embedding personalized calls-to-action (CTAs) and content recommendations. These elements adapt dynamically based on the viewer’s behavior and preferences, guiding them toward the most relevant content or actions.

Behavior Tracking: Gain valuable insights into how individuals interact with your content using robust analytics capabilities. Track their viewing patterns, the content they engage with the most, and their journey through your showcases. This behavioral data empowers you to continually refine your personalization strategies.

A/B Testing: Experiment with different personalized approaches using A/B testing. By comparing the performance of various personalization tactics, you can fine-tune your content sharing strategies for maximum impact.

Continuous Adaptation: Recognize that the digital landscape and consumer preferences are dynamic. Adapt and refine your personalization strategies in real-time. As you gather more data and insights, you can adjust your content and personalization tactics to align with changing audience needs.

How EasyUser enhances it:

With EasyUser’s tool you can embed direct calls-to-action (CTAs) that make it easy for different audience segments to book a meeting, ask a question and visit your site.
Detailed analytics on the content you send will provide insights into individual engagement, helping you refine your personalization and improving your overall content sharing strategies.

2. How Interactive Content Can Greatly Improve Your Marketing Strategy

The rise of interactive content can be attributed to its ability to forge a deeper and more meaningful connection with the audience. Here’s how interactive content is making a difference in modern content sharing strategies:

Enhanced Engagement: Interactive elements introduce an element of gamification and curiosity, compelling users to interact with the content. Whether it’s answering quiz questions, providing feedback in surveys and more… Interactive content is all about improving the customer experience and your marketing strategy.

Data Collection: Interactive content is an effective tool for gathering valuable data and insights. Surveys and quizzes, for example, provide marketers with valuable information about user preferences, pain points, and behaviors. This data can inform future content strategies and product development.

Personalization: By leveraging the data collected through interactive content, marketers can tailor subsequent content recommendations and experiences to each individual. This personalization enhances the overall user experience, making it more relevant and valuable.

Social Sharing: Interactive content is inherently shareable. Users are more likely to share a fun quiz or poll with their social networks, extending the reach of your content organically. This viral potential amplifies the impact of your content sharing efforts.

Lead Generation: Interactive content can serve as a powerful lead generation tool. Marketers often use interactive quizzes or assessments to qualify leads and guide them further down the sales funnel. EasyUser’s makes it easy to collect new leads into your CRM automatically.

How EasyUser Helps:

With EasyUser you can directly invite prospects to see your marketing content in one single link. It’s one link that you send in which all your content is displayed and prospects can explore the content that fits their use case best.

Seamless Integration: EasyUser’s user-friendly interface allows you to effortlessly embed interactive elements into the content showcases you share. Whether you’re creating a quiz to engage your audience or a survey to gather insights, EasyUser allows you to share it in seconds.

Analytics and Insights: EasyUser’s robust analytics capabilities extend to interactive content. You can track user interactions, responses, and engagement levels, gaining a comprehensive view of how your audience engages with interactive elements.
Conversion Optimization: By understanding how users interact with interactive content, you can fine-tune your content sharing strategies for better conversion rates. EasyUser’s data-driven insights help you optimize your approach for maximum impact.

3. Why User-Generated Content Improves Your Marketing Campaigns

User-Generated Content (UGC) has emerged as a powerful tool in the arsenal of modern marketers. This takes various forms, including customer reviews, testimonials, social media posts, images, videos, and more. This is something your marketing team can definetely use with your existing customer data. Here are just a few ways to use this type of content for your benefit:

Authenticity and Trust: UGC is inherently authentic. It represents the unfiltered opinions and experiences of real customers. This authenticity resonates with potential buyers, as they perceive UGC as more trustworthy and relatable than brand-generated content. This works especially well in marketing campaigns for B2B (as trust is such an important factor).

Social Proof: UGC can serve as a form of social proof. When prospects see that others have had positive experiences with a product or service, they are more likely to trust the brand and consider making a purchase themselves. This social validation is a potent driver of conversions.

Community Building: Encouraging customers to create and share UGC fosters a sense of community around your brand. It creates a space where customers can engage with each other, share insights, and offer support. This community-building aspect enhances brand loyalty and advocacy.

SEO Benefits: UGC often includes keywords and phrases that align with what potential customers are searching for. When integrated into your content strategy, UGC can improve your search engine visibility and drive organic traffic.

How EasyUser helps:

EasyUser’s inherent sharing and all-in-one solution allows marketers to harness the power of UGC effortlessly. Here’s how it helps:

Multi-Platform Integration: EasyUser is designed to gather all your content (including UCG) from various platforms and sources. Whether it’s reviews from your website, user-generated social media posts, or customer testimonials, EasyUser keeps content in a single location — ready to be shared and tracked with your different prospects.

Tracking Your Content: Any content you send through EasyUser (including UGC) is fully tracked to see which prospects are engaging and how. From viewed content, to time on each content, and even drop off rates — EasyUser automatically tracks it for you.

Trust and Credibility: By integrating UGC into your content sharing efforts, EasyUser enhances the trust and credibility associated with your brand. Prospects encountering UGC alongside your normal content are more likely to view your brand as reliable and worthy of consideration. And with EasyUser you can send multiple content pieces inside a single link (removing all other steps).

In conclusion, User-Generated Content is a cornerstone of modern marketing strategies. Its authenticity, social proof and more is a valuable asset for content sharing campaigns. EasyUser’s integration capabilities simplify the process of tracking, integrating, and leveraging UGC — amplifying your entire marketing impact.

4. How To Share Your Content on Different Digital Channels

In the era of multichannel marketing, reaching audiences across various platforms is essential. Marketers are adopting omnichannel distribution strategies to ensure their content is accessible wherever their audience spends time. On top of that, EasyUser’s fast tool supports versatile sharing options and that’s why it’s becoming a valuable asset for any marketers’ toolkit.

Here’s how omnichannel distribution is shaping strategies and how you can use it to your own benefit:

1. Consistency: Maintaining a consistent brand presence and message across all channels is vital for building brand recognition and trust. Omnichannel strategies ensure that your audience receives a cohesive and uniform brand experience, regardless of the platform they’re on.

2. Customer-Centric Approach: Omnichannel marketing is inherently customer-centric. It revolves around meeting customers where they are and providing them with valuable content and interactions. This customer-centricity fosters stronger relationships and loyalty.

3. Data-Driven Insights: Omnichannel distribution generates a wealth of data from various channels. Marketers can leverage this data to gain valuable insights into audience behavior, preferences, and engagement patterns on their content. These insights give you amazing opportunities for content optimization.

(Pro tip: EasyUser’s tool can track all your marketing content automatically. From open rates, to engagement, and even drop offs).

4. Increased Engagement: By being present on multiple channels, you increase the likelihood of engaging your audience at various touchpoints along their customer journey. This not only enhances engagement rates but also facilitates conversions rates for your deals.

How EasyUser Helps with Omnichannel Distribution:

EasyUser serves as a versatile platform that streamlines the success of omnichannel strategies. Here’s how EasyUser supports marketers in reaching their audience effectively:

1. Centralized Sharing Hub: EasyUser provides a single platform for sharing content. Marketers have all their content ready to be shared at the click of a button. Simplifying the content distribution process.

2. Integration Capabilities: EasyUser’s integration capabilities enable easy distribution across multiple channels. Whether it’s social media, email marketing, or your company website, EasyUser makes it easy to share a single link with all your content pieces.

3. Customization: EasyUser allows you to tailor your content for specific channels and audiences. This customization ensures that your content is not only accessible but also resonates effectively with each segment of your audience.

In conclusion, omnichannel distribution has become a cornerstone of effective marketing in the digital age. EasyUser simplifies the execution of these content sharing strategies by providing a single place to share marketing content and track everywhere. Marketers can leverage EasyUser’s fast capabilities to optimize their omnichannel content sharing efforts, ensuring that they meet their audience where they are and deliver an engaging brand experience.

5. How to Use Analytics For Your B2B Marketing

Data-driven decision making is no longer optional; it’s a fundamental practice for successful marketing. Marketers are leveraging analytics to gain insights into content performance, audience behavior, and conversion paths. And as always, EasyUser’s tool enhances this for you with robust analytics features that help you close more deals and increase conversion rates.

Here’s how you can use analytics for your own marketing goals:

1. Informed Strategy: Analytics provide marketers with a clear view of what’s working and what’s not. By analyzing data on content engagement, marketers can make informed decisions about their content strategy. They can identify which types of content resonate most with their audience and adjust their approach accordingly.

2. Audience Insights: Understanding audience behavior is critical for effective marketing. Analytics allow marketers to delve deep into how their audience interacts with content. This insight helps in tailoring content to meet audience preferences and needs, ultimately driving higher engagement and conversions.

3. ROI Tracking: Measuring the return on investment (ROI) of marketing efforts is essential. Analytics provide a clear picture of which campaigns and content pieces are delivering the best ROI. Marketers can allocate resources more effectively based on these insights, maximizing the impact of their marketing budget.

4. Real-Time Adaptation: In today’s fast-paced digital landscape, the ability to adapt in real-time is invaluable. Analytics offer real-time data, allowing marketers to spot trends and respond swiftly to changing audience behaviors or market dynamics.

How EasyUser Helps:

EasyUser understands the significance of analytics in modern marketing and offers easy analytics for your goals. Here’s how EasyUser empowers marketers to optimize their content sharing strategies through analytics:

1. Comprehensive Insights: EasyUser’s analytics on every content shared provides in-depth insights into content engagement. Marketers can access data on metrics such as views, shares, interactions, and more. This comprehensive view allows you to know which content is popular and which one needs to be changed.

2. Performance Metrics: EasyUser offers a wide range of performance metrics that marketers can leverage. From identifying the most popular content pieces to tracking conversion rates, these metrics provide actionable insights that inform optimization efforts.

In summary, analytics-driven optimization has become the cornerstone of modern marketing. It enables marketers to make informed decisions, tailor content to audience needs, and maximize the impact of their marketing efforts. EasyUser recognizes the pivotal role of analytics in content sharing and provides user-friendly analytics on any content you upload and share.