SALES AND MARKETING

Your Linkedin Strategy for 2024. Beat the Linkedin Algorithm.

Customer
Dan C.
EasyUser Founder and CEO
5 tactics to make your content go viral - EasyUser

How can you grow your Linkedin reach, get more followers, and eventually get new customers for your brand? In this EasyUser 🚀 article we’ve amassed 4 tips from the best companies like Slack and Microsoft, in order to help you beat the Linkedin algorithm and grow your followers in 2024. Let’s embark on this concise guide to unlock success:

🌃 How to Increase LinkedIn Followers with: Better Content

The first step of your Linkedin strategy is crafting compelling content. It’s the secret sauce to winning over the LinkedIn algorithm and boosting your follower count. To achieve this, prioritize quality over quantity, creating content that not only speaks to your audience but resonates with them on a deeper level. Here’s how you can master content creation to increase your LinkedIn followers:

  • Quality over Quantity: Focus on creating high-quality, valuable content rather than flooding your feed with numerous posts. Quality content is more likely to capture attention and encourage engagement. Having good quality will drastically improve your content marketing.
  • Audience-Centric Approach: Understand your audience’s needs and preferences. Tailor your content to address their pain points, interests, and aspirations, creating a connection that encourages them to follow your LinkedIn profile. As a marketer, the more audiences are your focus, the better it will be for your brand.
  • Solutions-Oriented Content: Dive deep into your niche and offer practical solutions to problems your audience faces. Providing actionable insights positions you as an authority, attracting followers who value your expertise. With the right tactics, this has a great ROI.
  • Educational and Informative Content: Share content that educates and informs your audience. This could include industry blog posts, how-to guides, or any piece of content that stands out to your potential customers’ search engine (where they spend most of their time).
  • Storytelling for Engagement: Incorporate storytelling into your content. Narratives create a more personal connection, making your content memorable and shareable. Engaging stories can lead to increased visibility as followers share your content within their networks.
  • Consistency in Posting: Maintain a consistent posting schedule. Regular updates keep your audience engaged and signal to the algorithm that your profile is active, potentially increasing the visibility of your content. This not only increases conversions along the funnel but also consistently makes more people aware of your B2B product or service.

By focusing on these content creation strategies, you’ll not only capture the interest of your existing audience but also attract new followers who resonate with your valuable and engaging content. This, in turn, contributes to a significant increase in your LinkedIn followers.

⏱️ How to Win LinkedIn Followers with: Strategic Timing

Timing plays a pivotal role in the success of your LinkedIn strategy. To effectively increase your LinkedIn followers, it’s crucial to master the art of strategic timing. Here are key strategies and considerations:

  • Know Your Audience Habits: Understand the peak times when your target audience is most active on LinkedIn. This involves considering time zones, industry-specific patterns, and the typical schedule of professionals in your network.
  • Experiment with Posting Times: Conduct experiments to identify the optimal posting times for your content. Test different time slots throughout the day and week to gauge when your audience is most responsive. Analytics tools can provide insights into the performance of your posts at different times.
  • Leverage LinkedIn Analytics: Utilize LinkedIn Analytics to track the performance of your posts over time. Look for patterns and trends related to engagement levels at different hours or days of the week. This data can guide you in refining your posting schedule for maximum impact. Also, pay attention to messaging, see which one impacts people the most, and adjust your marketing efforts accordingly.
  • Consider Global Audience: If your audience spans across different time zones, aim for a posting schedule that accommodates a global audience. This ensures that your content reaches followers in various regions, maximizing visibility and potential follower growth.
  • Align with LinkedIn Algorithm: The LinkedIn algorithm tends to prioritize recent and actively engaging content. Posting when your audience is most active increases the likelihood of immediate engagement, signaling to the algorithm that your content is relevant and should be promoted. This is a great tactic for any inbound marketing campaign.
  • Balance Consistency and Variety: While consistency is key, introducing variety in your posting schedule keeps your content fresh and engaging. Experiment with different days and times to maintain a balance between a regular posting routine and surprising your audience with occasional, unexpected posts.
  • Weekday vs. Weekend Dynamics: Evaluate the dynamics between weekday and weekend engagement. Depending on your audience, weekends might present unique opportunities for increased interaction. Test different strategies to discover the most effective posting cadence for your specific followers.

By strategically timing your LinkedIn posts, you not only increase the visibility of your content but also enhance the chances of attracting and retaining new followers. It’s a a great approach that aligns your content delivery with the habits and preferences of your target audience, creating a recipe for your Linkedin strategy.

🌉 How to Grow Your LinkedIn with: Unique Visuals

The third step for your Linkedin strategy is: leveraging the power of compelling visual content to attract and retain followers. Let’s explore strategies to make your profile visually appealing and see which types of content you should include:

  • Diverse Visual Formats:
    1. Graphics: Create eye-catching graphics that convey key messages succinctly. Infographics, in particular, are excellent for presenting data and insights in a visually appealing manner.
    2. Videos: Engage your audience with dynamic video content. Share insights, behind-the-scenes glimpses, or tutorials to add a personal touch and foster connection.
    3. Infographics: Summarize complex information into visually appealing infographics. This format is highly shareable and can increase your content’s reach.
    4. Influencers: Including an influencer in your social media marketing and pieces of content can also increase lead generation.
  • Professional Aesthetics: Ensure that your visuals maintain a professional and cohesive aesthetic. Consistent branding elements, such as color schemes and fonts, contribute to a polished and recognizable profile.
  • Captivating Thumbnails: Pay attention to thumbnail images for videos or shared articles. Thumbnails are the first visual impression, and a compelling image increases the likelihood of clicks and engagement.
  • Storytelling through Imagery: Use visuals to tell a story. Whether it’s showcasing your company culture or highlighting achievements, storytelling through imagery adds a human touch and resonates with followers.
  • LinkedIn Carousel Posts: Take advantage of LinkedIn’s carousel post feature. This allows you to share multiple images or videos within a single post, creating a more interactive and engaging experience for your audience.
  • Interactive Visual Content: Experiment with interactive content like polls, quizzes, or interactive infographics. This not only adds variety but also encourages followers to actively participate in your content. This great content is good in almost any media strategy, another example would be email marketing.
  • Consistent Visual Branding: Maintain consistent visual branding across your content. This not only reinforces your brand identity but also contributes to a cohesive and professional-looking profile. A key aspect for marketers.
  • Accessibility Considerations: Ensure your visual content is accessible to a diverse audience. Add alt text to images and captions to videos to make your content inclusive.

By embracing a diverse range of visually appealing content and consistently delivering a professional aesthetic, you create a visually enticing profile that captivates your audience’s attention. This engagement translates into increased visibility, enticing more LinkedIn users to become valuable followers. A huge plus for your 2024 Linkedin strategy.

🔊 How to Increase Your Linkedin Followers with: Hashtags

Strategic hashtag usage is a potent tool inside your 2024 Linkedin strategy. By incorporating relevant hashtags into your content, you can increase visibility and attract a broader audience. Let’s delve into effective strategies for leveraging hashtags on LinkedIn:

  • Research Relevant Hashtags: Your marketing team can conduct research to identify hashtags relevant to your target market and niche, and the topics you frequently discuss. Understanding popular and trending hashtags can enhance the discoverability of your content.
  • Industry-Specific Tags: Utilize industry-specific hashtags to connect with professionals in your field. This not only broadens your reach but also positions your content in front of individuals who share similar interests and may become valuable followers.
  • Create Branded Hashtags: Develop and use branded hashtags unique to your content or campaigns. Branded hashtags contribute to brand recognition and encourage followers to engage with specific themes or initiatives.
  • Keep it Concise and Targeted: While hashtags are powerful, it’s crucial to keep them concise and focused. Aim for a balance between specificity and broad relevance. Overloading your posts with hashtags may dilute their impact.
  • Incorporate Trending Hashtags: Stay updated on trending hashtags within your industry or broader LinkedIn community. Incorporate these trending tags into your content when relevant to ride the wave of ongoing conversations and increase your content’s visibility.
  • Hashtags in Comments: Add relevant hashtags in the comments section of your post. This can be an effective strategy, especially if you want to maintain a clean and uncluttered caption while still benefitting from hashtag visibility.
  • Encourage Followers to Use Hashtags: Prompt your followers to use specific hashtags when engaging with your content or sharing their thoughts. This user-generated content can further amplify your reach within their networks.
  • Monitor Hashtag Performance: Regularly assess the performance of your chosen hashtags. Platforms like LinkedIn provide insights into the engagement levels associated with specific tags. Use this data to refine your hashtag strategy over time.
  • Align with Content Themes: Ensure that the hashtags used align with the themes and messages conveyed in your content. This alignment enhances the relevance of your content to users exploring specific topics.

By strategically harnessing the potential of hashtags, you not only increase the discoverability of your content but also create pathways for new followers to find and engage with your profile. The art lies in a thoughtful and targeted approach, maximizing the impact of hashtags on the LinkedIn algorithm.

🖥️ How to Boost Your Linkedin Strategy with: Unique Engagement

Consistency goes beyond posting schedules — it’s about actively engaging with your audience, and creating lasting connections. Here’s how consistent engagement can be your golden ticket to increasing LinkedIn followers and mastering your marketing strategy:

  • Respond Promptly to Comments and Messages: Regularly engage with comments on your posts and respond to messages promptly. This not only fosters a sense of community but also boosts your visibility.
  • Active Participation in Industry Discussions: Join relevant discussions in your industry or niche. Share insights, ask questions, and actively participate. This positions you as an authoritative figure and attracts followers.
  • Encourage and Share User-Generated Content: Inspire your followers to create content related to your brand or industry. Showcase and celebrate this user-generated content, creating a vibrant community around your profile.
  • Host Regular Q&A Sessions or AMAs: Arrange frequent Q&A sessions or Ask Me Anything (AMA) events. This direct interaction fosters a stronger connection with your followers and showcases your expertise.
  • Offer Glimpses Behind-the-Scenes: Share behind-the-scenes glimpses of your professional life. Whether it’s a day at the office or project preparations, this personal touch humanizes your brand and boosts engagement.
  • Consistently Provide Value through Content: Regularly deliver valuable content, be it informative posts, industry updates, or helpful tips. When followers see your profile as a reliable resource, they’re more likely to stay and invite others.

By consistently engaging with your audience and providing value, you create an environment that not only encourages followers to stay but also attracts new connections. This consistent engagement is the key to unlocking substantial growth in your LinkedIn followers, boosting brand awareness, and mastering your marketing strategy.

Conclusion

Consistency is your golden ticket! Stay devoted to delivering value, actively engage with your audience, and adapt your strategy based on what resonates to dramatically increase your LinkedIn followers. Together, let’s conquer the LinkedIn algorithm and create marketing magic!

About the Author:

EasyUser is the smartest and safest tool to share your files with prospects and investors. With full encryption and real-time analytics, you can see who views your files, when was their last visit and follow up with them directly. Visit our official Linkedin page at EasyUser 🚀

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